Our Process

We will partner with your team, guiding the creative process with critical design thinking and our five-phase methodology. Together, we’ll bring your vision to life, crafting designs that spark joy through captivating visuals and intuitive touch-points.
Define
All great products begin with a clear vision. Through open dialogue, collaborative workshops, and targeted research, we uncover your users, goals, and market landscape. By identifying key motivators and opportunities, we define a focused strategy that guides every step of the process.

Ideate
With a solid foundation, we dive into concept exploration. Using mood boards, napkin sketches, and rapid prototypes, we explore a wide range of ideas that express your brand’s values. This is the time for bold thinking, when assumptions are questioned to uncover unique and exciting ideas.

Refine
With a strong set of ideas in place, we shift to analysis. Promising concepts are tested, compared, and refined through CAD development, 3D printing, and user feedback. We analyze each option for performance, aesthetics, and feasibility, ensuring only the most compelling solutions rise to the top.

Verify
Before moving into production, we validate our solution against the original goals. We assess performance, confirm feasibility, and adjust for new constraints on cost and timeline. Materials, tolerances, and tooling are finalized, setting the stage for a smooth transition into manufacturing.
Deliver
Your product is finally real. In this final stage, we coordinate with manufacturers, review packaging and production samples, and oversee quality checks. It’s the culmination of strategy, creativity, and execution, where all the parts align and your vision is realized in a product ready to make its mark.

Let’s create something amazing